About The New Men, Missris says this:

It’s not exactly a light beach read, but rather a closer look into a social experiment by the Ford Motor Company that most people don’t know much about. It also raises interesting questions about the role of a company in the lives of its workers, which is something that definitely still has relevance today, whether or not we realize it. … Overall, I found the book interesting and well-researched.

Still, there goes my promo idea to offer sunscreen and a Model T beach towel with every copy.